Named after the pincode of Gully Labs’ first flagship store, Gully 17 is a vintage hockey jersey collection that extends the GL002 hockey shoe line.
Conceptualised the collection, created the print elements, designed the jerseys and led the creative direction for the shoot.
Created all the print elements and Jersey Designs
Made the teaser for the collection
Creative Direction - Hergun Kaur
Set Design Direction - Hergun Kaur & Aditi Ghosh
Set Design execution - Aditi Ghosh, Mohika Dhawan
Image editing - Prithvi Chandiok, Aditi Ghosh
Photography - Abhinav Bhandhari
Creative Direction - Hergun Kaur
Set Design Direction - Hergun Kaur & Aditi Ghosh
Set Design execution - Aditi Ghosh, Mohika Dhawan
Image editing - Prithvi Chandiok, Aditi Ghosh
Photography - Abhinav Bhandhari
Art Direction - Sahil Keshi
Co- Art Direction - Hergun Kaur
