This live brief was developed for musical artist TYSON’s upcoming EP titled “cherry”.
cherry draws inspiration from the 80s-90s RnB, the struggle of self-love, stepping into womanhood, and self-expression.
To actualize this project, we developed a well-rounded experience from online presence, marketing, and overall branding for “cherry”.
In collaboration with:-
Faisal Ag
Raneem Bajnaid
Ayah Al-Saadawi

Proposed Music Video
All audio rights belong to musical artist TYSON
Proposed Virtual Experience
All audio rights belong to musical artist TYSON


Album Artwork - Photography by Yiwa Lau





Balaclava & Face Jewels

Eye Glitter

Cherry Earrings

Cherry Chapstick






Virtual Cherry shop





