Conceptualised and creatively directed the Kulfi campaign, developing its complete visual identity around four flavours: Pista, Kesar, Rabri and Badaam.
Created and edited the teaser videos with illustrations by Swayam Hulle, and designed the kulfi cart for brand activations at Vasant Vihar and Cyber Hub, where we distributed kulfi as part of the campaign.
Campaign directed by Sahil Keshi.
